Gotham Glow Sets a New Standard in Airbrush Tanning

December 4, 2018

Gotham Glow has built a stellar reputation as one of the most trusted names in the airbrush tanning business, landing on numerous lists of the best salons in New York City, including lists prepared by Goop, Allure, and Haute Living. The salon is renowned for its superior and tasteful airbrush work; making sure every client ends up with a glow that looks natural. That may be why the client list is vast and varied, including brides, models, public figures, celebrities, and firms such as Victoria’s Secret, Sports Illustrated, and Ford Models.

Superior Service and Identifying a Niche Leads to Success

Tamar began her career 17 years ago at one of the first airbrush tanning salons in New York City honing her skills over time. After a couple of years, she noticed an untapped niche market – the need for mobile tanning services and after-hours availability, perfect for busy New Yorkers. Tamar developed her own proprietary tanning formula and using her own unique tanning techniques she stepped out on her own, and 14 years ago Gotham Glow was born.

Tamar’s splendid work, round-the-clock availability, and deep dedication to her clients’ needs soon won her a cult following and a wealth of referrals. You’d catch her at all hours heading out to or returning from a client call with her equipment. This skill and dedication led to press coverage.

Tamar recalls, “One day, The New York Times contacted me out of the blue for an article about mobile beauty services. I thought it was just going to be a little snippet.” To her surprise, the Times featured her photo on the front page of the Style section.

Expanding to Meet the Demand for a Great Tan

As Gotham Glow continued to flourish, Tamar decided to open her own salon here in the Townsend Building at 1123 Broadway, adding in-salon services to her ever-popular house call service. She and her staff have been here for the last nine years and have upsized within the Townsend as the business continued to expand. “I absolutely love the architectural beauty and history of the Townsend building and the dedication of the staff makes this the perfect home for Gotham Glow. We have expanded and grown just as the NOMAD neighborhood has developed so much over the past decade.”

Today, Gotham Glow’s team offers in-salon and mobile tans for all skin tones and ages. They provide multi-tan packages as well as services for tanning parties, bridal parties, corporate events, film/video shoots, editorials, and more. And, Gotham Glow welcomes guys, too. As men have become more comfortable with facials, manicures, and eyebrow shaping, they can be seen headed toward Gotham Glow before a special date or summer weekend.

In order to keep up with growing demand, over the years Tamar has developed a wonderful team of skilled technicians whom have been trained intensively to ensure that the salon’s brand of expertise and attention to detail is always maintained. “Technicians are trained for months before they’re allowed to tan clients,” she explained.

But Gotham Glow isn’t so busy that it doesn’t stop to care for others, in the tradition of many of Kew’s tenants. The firm has an admirable mission: to share the Glow by promoting health and wellness across the globe through our continued affiliation with the Association to Benefit Children, International Rescue Committee, Sanctuary for Families, J.T. Martell Foundation, and other charitable and social organizations.

We would say to keep an eye out for Gotham Glow’s work while you’re watching celebs walk the red carpet at the Oscars during the West Coast’s award season, but the whole point is: you’ll never know. You’ll just see a lovely glow.

Special Introductory Offer for Kew Tenants

We urge all tenants, gals and guys, who are interested to look into Gotham Glow. Gotham Glow is offering Kew tenants an introductory offer of $10 off your full body tan. Appointments can be booked through Make sure to mention you are a Kew tenant.

Gotham Glow
1123 Broadway (at 25th Street), Suite 417
New York, NY 10010
(917) 512-9854

Monday, Tuesday, Friday: 9:00 a.m. – 9:00 p.m.
Wednesday and Thursday: 9:00 a.m. – 10:00 p.m.
Saturday and Sunday: 10:00 a.m. – 6:00 p.m