August 28, 2018
In three short years, La Pecora Bianca has been experiencing rapid growth. Since opening its original location at 1133 Broadway in 2015, owner Mark Barak and chef Cruz Goler have expanded the concept to two other Midtown locations: one at 950 Second Avenue, and one more recently at Urbanspace at 570 Lexington Avenue.
Now, according to Eater New York, this popular Italian restaurant is set to expand to a fourth location, this time in Bryant Park. Slated to open next summer, La Pecora Bianca will set up shop in the new, soon-to-open Park Terrace Hotel located at 18 West 40th Street overlooking Bryant Park.
In the midst of its expansion, the restaurant has been careful not to take the cookie-cutter approach to its new locations. While making many of its signature antipasti and pasta dishes available across its sit-down locations (Urbanspace focusing mainly on paninis and salads), La Pecora Bianca has also customized its décor and its menu to each location so diners have a unique experience at each spot.
The original NoMad location at 1133 Broadway offers a Italian country kitchen feel, while its larger Midtown location exhibits a more modern sophisticated vibe. According to Eater, the Bryant Park location will feature a more Mediterranean dining experience, including dishes made in a wood-fired oven. In addition, the new location will have expanded operations to fit the unique needs of the hotel and its guests, including a take-out bakery offering pastries, paninis and focaccia, as well as room service.
As La Pecora Bianca has already established itself as a NoMad favorite, it comes as little surprise that the fast-growing restaurant is gaining quick popularity in other New York neighborhoods. While waiting for the next La Pecora Bianca revelation in Madison Square, try one of its current locations.
La Pecora Bianca NoMad
1133 Broadway
New York, NY 10010
(212) 498-9696
Monday – Friday: 8am – 11pm
Saturday: 9am – 11pm
Sunday: 9am – 10pm
La Pecora Bianca Midtown
950 2nd Avenue
New York, NY 10022
(212) 899 – 9996
Friday: 11:30am – 11pm
Saturday: 9am – 11pm
Sunday: 9am – 10pm
La Pecora Bianca Urbanspace
570 Lexington Avenue
New York, NY 10022
(646) 813-1832
Monday – Friday: 7:30am – 11pm
Saturday – Sunday: 9am – 11pm