August 24, 2021
Q&A with Float Design Studios’ Partner Brad Sherman
Just a three-minute walk from Madison Square Park is where Float Design Studio in NoMad, an interior design company, calls home. Recently, they designed the new café and wine bar concept for Bumble, Bumble Brew, for its first permanent location.
Known for their pops of color and strong graphic elements, Float has managed to match the energy of many lively brands while offering a variety of comfortable, collaborative workspaces. The results are spaces made for people.
Float has worked on some award-winning projects for major names, specifically designing office spaces. They believe every company has a unique story, which can be told through the design of their workspace.
With New York City opening up and employees coming back to the office, a lot of companies realized that they would prefer their own private office space to collaborate with coworkers in person. Float Design Studios is accommodating just that.
Brad Sherman, LEED AP and Partner at Float Design Studio answered some questions about the company and the amazing work they have done in the NoMad area.
Can you give us a description of the café concept for Bumble? What are the elements of it that are ideal for New York’s reopening?
The focus was creating a safe space to meet – equally welcoming to a Bumble user or someone coming in off the street. It had to be a place where people could meet in any capacity, serving as a comfortable dining and relaxed gathering place – flexible, hospitable, environment for people of all types of interactions.
Can you describe Float Design Studio’s history and why you are successful today?
Float was formed in 2013 with the mission to make great design accessible for start-ups aging out of the co-working model. Our first clients were companies that felt like their specific needs were not being considered and that their culture – so critical to their identity as a small group – was absent in their space.
We soon discovered that the issues scaled. Utility of a space, three-dimensional identity – the things growing companies wrestle with – are found in businesses of all sizes and industries. As the businesses grew and moved into progressively bigger workspaces, our process remained the same. We distinctly respond to each brand – that is why no two spaces we design look alike.
What are some major projects Float Design Studio is proud of and why?
Food52, Casper, and Hungryroot are a few that we’re very proud of. We specialize in making commercial spaces feel as comfortable as residential ones, and these really hone in on that.
Given COVID’s effect on commercial real estate and office spaces, what has Float Design Studio been embracing in their designs as New York reopens? What are some success models or approaches that Float Design Studio is using now that weren’t used before?
The people that are coming back to the office aren’t as interested in dedicated desks for their employees – they want creative gathering spaces, where people can come together and brainstorm, sketch together, [and] work through ideas in person. If hybrid working is here to stay, physical locations have to find a way to add value.
Why did Float Design Studio choose NoMad to set up shop?
The accessibility to the rest of the city was a major factor. Most of our clients are either in NoMad or generally south of Midtown. And with the public transport resources, the design businesses in the neighborhood, and a beautiful park to blow off steam if need be, NoMad has been a great home for our business.
Float Design Studio in NoMad is helping New Yorkers get back on their feet. They are the type of classic creative businesses that makes NoMad, NoMad. Experience what else NoMad has to offer.